Just a couple of quick thoughts. . .
make sure you mention Mumia and Peltier at every rally. . . that'll get middle America behind you and truly establish the "anti-war movement" as being mainstream as opposed to some radical fringe movement populated by the same misfits who appear at every protests.
Also, continue to say "Iraq, Iran and North Korea aren't the axis of evil. . . the REAL axis of evil is Bush, Cheney and Rumsfeld."
The folks in Kansas will immediately perceive how Bush is more dangerous to them than, say Saddam Hussein.
I'll update as I get more thoughts!