FOR IMMEDIATE RELEASE - September 2, 2004
Los Angeles, CA – With just over 60 days left until Election Day 2004, Asian American community portal Yellowworld.org has joined the Asian Pacific American Bar Association (APABA) and the Asian Professional Exchange (APEX) to launch a last minute effort to increase their community’s traditionally low voter participation rates.
The campaign, Are You Registered? (www.areyouregistered.com), will use common internet messaging and branding tools almost exclusively to try to penetrate pockets of Asian Americans online users still unregistered: although nearly 5.4 million are eligible to vote, only 2.5 million are registered.
According to a recent study by the Pew Internet & American Life Project, fully 70% of Asian Americans across the country are online on a typical day; comparatively, 58% of white Internet users go online on a typical day, along with 48% of Hispanics and 39% of African-Americans.
For more information, please visit http://www.areyouregistered.com. If you or your organization would like to join this web campaign, please email [email]info@areyouregistered.com[/email] or call (213) 949-5509.
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CONTACT
Elbert Oh
Yellowworld.org
(213) 949-5509
