{"article":{"id":116562,"heading":"AreYouRegistered.com to Target Asian American community","author":"Elbert Oh","created":"2004-09-04 08:28:28","modified":"2013-11-11 00:30:45","last_modified":"Mon, 11 Nov 2013 07:30:45","article":"

FOR IMMEDIATE RELEASE - September 2, 2004


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Los Angeles, CA – With just over 60 days left until Election Day 2004, Asian American community portal Yellowworld.org has joined the Asian Pacific American Bar Association (APABA) and the Asian Professional Exchange (APEX) to launch a last minute effort to increase their community’s traditionally low voter participation rates.

The campaign, Are You Registered? (www.areyouregistered.com), will use common internet messaging and branding tools almost exclusively to try to penetrate pockets of Asian Americans online users still unregistered: although nearly 5.4 million are eligible to vote, only 2.5 million are registered.

According to a recent study by the Pew Internet & American Life Project, fully 70% of Asian Americans across the country are online on a typical day; comparatively, 58% of white Internet users go online on a typical day, along with 48% of Hispanics and 39% of African-Americans.

For more information, please visit http:\/\/www.areyouregistered.com<\/a>. If you or your organization would like to join this web campaign, please email [email]info@areyouregistered.com<\/a>[\/email] or call (213) 949-5509.

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CONTACT

Elbert Oh

Yellowworld.org

(213) 949-5509<\/p>\n","contact":"info@areyouregistered.com","link":"http:\/\/areyouregistered.com","address":"","phone":"213-949-5509","parent_id":0,"mime_type":"text\/plain","summary":"The Asian Pacific Islander (API) c ommunity is the fastest growing minority group in the United States yet only half (53%) of eligible are even registered to vote. In a contest that might be decided by a few hundred votes, will the API community be heard?","numcomment":0,"fileurl":"\/uploads\/","filesize":null,"article_url":"\/news\/2004\/09\/116562.php"},"attachments":[],"comments":[]}