Simply stated by OJOS Eyewear Co-Founders Tyler Reynolds and Phil Ozorkiewicz, “We believe it really is simple. We believe we all should be environmental ambassadors no matter what industry we work in, nation we reside in, or community we are a part of.” The company, launching out of eco/lifestyle conscious Venice, California, As the collective human race, it is our 100% our responsibility to care to take care of the planet and look after the fellow species we share this planet with. We are this mentality and we illustrate this global philosophy simply with our mantra: “Go, Be, Do.” GO explore the globe, BE the change you want to see in this world, DO something extraordinary. We are OJOS Eyewear and we are comprised of thinkers and do’ers that realize the importance of green and responsible business. OJOS Eyewear, based in Venice Beach, California, donates 1% of all sales to 1% For The Planet, plants 10 trees for every pair of eyewear sold through partnering non-profit organizations, uses reclaimed beetlekill pine for display cases, produces their custom eyewear protective pouches through a micro-financed, fair trade program with indigenous women of India, and holds 5 eco-certifications. All sunglasses are handmade frames with polarized lenses. We seek to inspire change in business practices and global mentality by selling the highest quality sunglasses at competitive prices while emphasizing environmentalism, social stewardship, and the pursuit of passion. Join the movement and share the good news: OJOS Eyewear has launched.