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The high cost of new and improved

by Systemic Disorder Thursday, Jan. 17, 2013 at 10:03 AM

A relentless push to induce more consumer purchases is endemic. The weight and size of what we buy is bigger. And it is wrapped up in ever more packaging. The social costs of all this unnecessary consumption are high, and are paid for in environmental destruction.

Planned obsolescence is not a natural phenomenon like the tides. Yet most of us accept it as such. I’ve been forced to think about this because my computer is not long for this world. Eight years ago, it was as up to date as can be. Now, Mac OS 10.3 is evidently one step removed from a stone tablet.

That in itself is a solvable problem. But the friendly and knowledgeable computer person who advised me on new computer options calmly told me that some of my crucial software programs won’t be readable on the latest system. I will have a great many files that will become unreadable (yes, I do back up) without having to cobble together some cumbersome solution.

“New and improved” is marketing gospel. Well, it’s mighty big business — as much as $1 trillion is spent on marketing in the United States alone. People have to buy a whole lot of stuff to justify all the money spent on them to buy it. If products work for a long time, people won’t be moved to buy all that “new and improved” stuff. That’s where planned obsolescence comes in — it’s simply big corporations forcing us to buy new stuff.

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