imc indymedia

Los Angeles Indymedia : Activist News

white themeblack themered themetheme help
About Us Contact Us Calendar Publish RSS
Features
latest news
best of news
syndication
commentary


KILLRADIO

VozMob

ABCF LA

A-Infos Radio

Indymedia On Air

Dope-X-Resistance-LA List

LAAMN List




IMC Network:

Original Cities

www.indymedia.org africa: ambazonia canarias estrecho / madiaq kenya nigeria south africa canada: hamilton london, ontario maritimes montreal ontario ottawa quebec thunder bay vancouver victoria windsor winnipeg east asia: burma jakarta japan korea manila qc europe: abruzzo alacant andorra antwerpen armenia athens austria barcelona belarus belgium belgrade bristol brussels bulgaria calabria croatia cyprus emilia-romagna estrecho / madiaq euskal herria galiza germany grenoble hungary ireland istanbul italy la plana liege liguria lille linksunten lombardia london madrid malta marseille nantes napoli netherlands nice northern england norway oost-vlaanderen paris/Île-de-france patras piemonte poland portugal roma romania russia saint-petersburg scotland sverige switzerland thessaloniki torun toscana toulouse ukraine united kingdom valencia latin america: argentina bolivia chiapas chile chile sur cmi brasil colombia ecuador mexico peru puerto rico qollasuyu rosario santiago tijuana uruguay valparaiso venezuela venezuela oceania: adelaide aotearoa brisbane burma darwin jakarta manila melbourne perth qc sydney south asia: india mumbai united states: arizona arkansas asheville atlanta austin baltimore big muddy binghamton boston buffalo charlottesville chicago cleveland colorado columbus dc hawaii houston hudson mohawk kansas city la madison maine miami michigan milwaukee minneapolis/st. paul new hampshire new jersey new mexico new orleans north carolina north texas nyc oklahoma philadelphia pittsburgh portland richmond rochester rogue valley saint louis san diego san francisco san francisco bay area santa barbara santa cruz, ca sarasota seattle tampa bay tennessee urbana-champaign vermont western mass worcester west asia: armenia beirut israel palestine process: fbi/legal updates mailing lists process & imc docs tech volunteer projects: print radio satellite tv video regions: oceania united states topics: biotech

Surviving Cities

www.indymedia.org africa: canada: quebec east asia: japan europe: athens barcelona belgium bristol brussels cyprus germany grenoble ireland istanbul lille linksunten nantes netherlands norway portugal united kingdom latin america: argentina cmi brasil rosario oceania: aotearoa united states: austin big muddy binghamton boston chicago columbus la michigan nyc portland rochester saint louis san diego san francisco bay area santa cruz, ca tennessee urbana-champaign worcester west asia: palestine process: fbi/legal updates process & imc docs projects: radio satellite tv
printable version - js reader version - view hidden posts - tags and related articles

Are you ready for Whole Foods radio?

by Bruce Dickson Tuesday, Jul. 10, 2007 at 6:37 AM
strongtogether@dslextreme.com 310.287.2813

As much as we all like parts of KPFK, it really is time to start a green-themed radio station, advertisor-supported by strictly green business. Additional funding by fund drives is also possible. Whole Foods and Co-op America are named as likely principals.

Abstract: Whole Foods and Co-op America could easily form a NATIONAL green-themed FM and Internet radio network. Funding provided by strictly green-themed advertisers such as Whole Foods, etc. Much content from Pacifica archives would be useful.

Letter sent to Co-op America in early 2007. Anyone know who to contact there who's interested?

Hi, I see a marketing opening Co-op America can exploit. A confluence of aspects and dynamics leads me to suggest that a Co-op America radio station is a good business move for you now. This is a big idea; I'll present some pieces of it below.

A co-op America radio station/network makes sense because:

- you already have a green pages to draw on for advertisers

- content is no problem. 12 hours a day could easily come from the Pacifica archives and a lesser fraction from NPR/PRI archives

- the model of conventional corporate advertising is not helping the planet. Co-op America radio can help the planet.

- the model of listener-supported/sponsored radio (Pacifica) is no longer necessary. Sufficient green biz exists to support a radio station activity.

- As a long time listener interested in public radio funding, I believe KPFK (Southern Calif.) has met or exceeded its fund drive goal in EVERY ONE OF ITS FUND DRIVES for the last five and, I believe, for virtually every fund drive in the past 20 years. Listener sponsorship is plan B if advertising and underwriting by green biz falls short of operating costs. Adequate and sufficient listener sponsorship appears to be a sure thing in the So. Cal. market, based on the history of KPFK and the NPR affiliates.

You may ask, why isn't Bruce presenting this to Pacifica (KPFK & WBAI)? The reason is Pacifica, for all the good it does, is too political and rigid to do anything new. The only way Pacifica could expand is by changing its mission and its charter. I'm afraid this would create one of the most drastic scenarios of the futility of putting new wine in old wine skins (the old bacteria in the old wine skins are not compatible with the new bacteria of the new wine. The bag explodes).

The group process at KPFK could be massively straightened out by expanding to spin off a second station in the same market. Viewing the politics of the situation, this is not going to happen. Pacifica/KPFK has consistently driven off its most talented people. They remains very attached to a "people's struggle of the poor and downtrodden." This make it difficult for them to claim a success identity in the green-themed or any other marketplace.

Whole Foods and to a lesser degree, Co-op America have moved to success identities in the marketplace.

A green-themed, advertiser supported radio network should NOT resemble Air America. It must follow the So. Cal. NPR affiliate tenor and pacing. No one I know listens to Air America I suspect because the mentality of Am talk show radio (“more STIMULATING radio”) is unhealthy, no matter what the subject. “Stimulation” is also a code word for consumerism. Co-op America Radio would resemble much more "Whole Foods Radio" and of course they could be another underwriter and sponsor.

Needed research - some topics to investigate towards a plan:

- Worthwhile do do pilot one hour daily show to sell to NPR, PRI, Sirius Radio?

- What's involved in buying a station license?

- Enlist Whole Foods as a media partner and/or investor immediately.

- What can we learn from the failures of KPFK and Air America?

- Re-selling shows to Sirius, PRI, NPR as an additional income stream.

Some interesting show proposals.

Whole-child parenting

Natural cosmetics

Cooperative radioactive - it's radio-active

Report this post as:

Local News

Change Links 2018 July posted J09 1:27PM

More Pix: "Families Belong Together," Pasadena J02 12:16PM

"Families Belong Together" March, Pasadena J02 12:08PM

Short Report on the Families Belong Together Protest in Los Angeles J30 4:26PM

Summer 2018 National Immigrant Solidarity Network News Alert! J10 11:58PM

Watch the Debate: Excluded Candidates for Governor of California M30 10:20PM

Change Links June 2018 posted M28 12:41AM

The Montrose Peace Vigil at 12 Years M22 1:01PM

Unity Archive Project M21 2:42AM

Dianne Feinstein's Promotion of War, Secret Animal Abuse, Military Profiteering, Censorshi M17 3:22PM

CA Senate Bill 1303 would require an independent coroner rather than being part of police M10 2:08PM

Three years after OC snitch scandal, no charges filed against sheriffs deputies M10 1:57PM

California police agencies violate Brown Act (open meetings) M02 1:31PM

Insane Company Wants To Send Nuke Plant Waste To New Mexico A29 4:47PM

Change Links May 2018 A27 1:40AM

Worker-Owned Car Wash on Vermont Closed A26 10:37PM

GUIDE TO REBEL CITY LOS ANGELES AVAILABLE A12 5:39PM

lausd whistle blower A10 11:58PM

Website Upgrade A10 3:02AM

Help KCET and UCLA identify 60s-70s Chicano images A04 1:02PM

UCLA Luskin: Casting Youth Justice in a Different Light A02 11:58AM

Change Links April 2018 A01 11:27AM

Nuclear Shutdown News March 2018 M31 6:57PM

Join The Protest Rally in Glendale on April 10, 2018! M29 7:00PM

Spring 2018 National Immigrant Solidarity Network News Alert! M19 2:02PM

Anti-Eviction Mapping Project Shows Shocking Eviction Trends in L.A. M16 5:40PM

Steve Mnuchin video at UCLA released M15 12:34AM

Actress and Philanthropist Tanna Frederick Hosts Project Save Our Surf Beach Clean Ups M06 12:10PM

More Local News...

Other/Breaking News

14 Disturbing Facts About Scott Gottlieb, Trump's FDA Head J20 10:47PM

Behind the scenes at fbi National Academy J20 2:47PM

Treasury Takes Aim at Shell Companies J20 11:18AM

Paraphysique de l'intelligence J20 9:08AM

Oklahoma GOP Senator Jim Inhofe's Bloody Record J20 4:01AM

Globalization: hope on the horizon despite Fake Liberals. J20 3:41AM

Sorry President Trump,Ted Cruz Texas Judicial System,is Worse Than Many Shithole Countries J19 4:49PM

The Shortwave Report 07/20/18 Listen Globally! J19 4:33PM

The System Question as a Survival Question J18 8:54PM

Nation's Largest Voting Machine Co., ESS, Admits Lying Re Having Installed Remote Control J18 11:55AM

Du pain et des jeux J18 9:53AM

Paraphysique de martyrologie J17 8:00AM

Children Incorporated Earns 4-Star Rating on Charity Navigator J16 11:24AM

Democratic Socialists of America J14 4:57PM

Leonard Peltier Non Violent Native American Political Prisoner since 1970's J14 4:18PM

Paraphysique miscellanées de l'aggiornamento J14 12:54AM

FBI Investigated LA County Sheriff Baca,Why Not Hank Skinner's Persecution? J13 3:52PM

Updated Partial List Of Famous Vegetarians, Vegans, & Fruitarians J13 2:59PM

The Shortwave Report 07136/18 Listen Globally! J12 4:36PM

Social Policy as Social Infrastructure J12 3:38AM

Vol I: 84 Varieties Of GOP Election Fraud J12 1:50AM

Texas Can Call it An Execution,But It is A State Sponsored Murder of Hank Skinner.. J11 6:48PM

June 2018 Honduras coup update J11 3:35PM

Maria Estrada doubles down on racist support J11 1:40PM

New York Women in Film & Television Announces 2018 NYWIFT Ha Phuong Scholarship Recipients J11 10:14AM

Trapps de la domination, trapps de l'aliénation J11 1:31AM

Please Work For The Defeat Of Brett Kavanaugh And Why J09 8:54PM

Transinhumanisme ( transe inhumanisme ) J09 12:44PM

More Breaking News...
© 2000-2018 Los Angeles Independent Media Center. Unless otherwise stated by the author, all content is free for non-commercial reuse, reprint, and rebroadcast, on the net and elsewhere. Opinions are those of the contributors and are not necessarily endorsed by the Los Angeles Independent Media Center. Running sf-active v0.9.4 Disclaimer | Privacy