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by Stacey Kumagai Thursday, Aug. 10, 2006 at 9:23 PM

Water quality, maintenance and conservation are the focus as Friends of Avalon Bay launch first-ever concert benefit, August 27th, 2006

download PDF (3.2 mebibytes)

CONTACT: Stacey Kumagai 818-506-8675 FOR IMMEDIATE RELEASE


Avalon, CA --- Water. For surfers, it’s the perfect wave. For “The Friends of Avalon Bay,” (FAB) water is part of their industrious pro-active solution-oriented mission to improve water quality, conserve and maintain. On August, 27th, 2006, FAB will hold its first annual concert benefit presented by AbTech Pacific, supported by Monster Energy Drink from 2:00-5:00

p.m. to bring education to the crest of community awareness for all ages, as world class surfer and musician, Donavon Frankenreiter & The White Buffalo perform at Descanso Beach Club on Catalina Island.

“It’s fitting Donavon will be performing on picturesque Descanso Beach with the ocean as his backdrop because our mission is to guarantee that the waters remain clean for years to come for the enjoyment of visitors and residents alike,” said

Bettina Breckenfeld, Event Producer, Plan B Events who joins forces with The City of Avalon to launch this concert benefit. “We know we cannot change everything overnight, but gradually building awareness, while continuing to educate and raise

funds for research and implementation of Bay water quality projects, eventually we will make a difference.”

The City of Avalon ocean water quality has been regularly monitored for bacteria levels by the Los Angeles County Department of Health Services since 1999. This monitoring is part of a California State Regulation known as AB411, which requires all beaches that have 50,000 visitors and year and a flowing storm drain to be monitored on a weekly basis between April 1st and October 31st. The City has used the results of the State implemented program to initiate additional initiatives to reduce the bacteria in the Bay.

Catalina Island remains a popular destination for both residents and visitors. And this Summer’s concert benefit has Catalina calling to Southern Californians to ‘come on over’ to help promote progress and create change for a good cause. Located just 22 miles off the coast of Southern California, the city of Avalon has a year-round population of about 3,500. Summer and weekend population can rise to over 10,000 with visitors, with approximately 1 million visitors each year,

including cruise ship passengers from all over. There are three boat companies that service the island from four conveniently located ports in Orange and Los Angeles counties, making it easy for a getaway in only one to one and a half hours by boat. Six passenger helicopters service the Island with daily departures from San Pedro and Long Beach. Travel time is only 15 minutes. The FAB Concert Benefit is a fun-filled day for attendees of all ages – great music for a cause, information and empowerment. Kids will get a special opportunity for fun at The City of Avalon booth –there will be sea life education with coloring including the Garibaldi (California’s State fish), educational materials, games and water quality monitoring test kits.

Donating his talents for the concert is Donavon Frankenreiter ( A well-known surfer and musician, Frankenreiter is no stranger to knowing how important clean water is. “The ocean is the life line of our existence.

Do your part to protect it, respect it, and keep it blue give back what it gives to you,” states Frankenreiter. From the surf waves of the ocean to the music waves he makes concert-goers will be entertained with songs from his new CD release “Move by Yourself” (Lost Highway Records). Donavon launched his musical career in a partnership with fellow surfer and

now multi platinum artist Jack Johnson. Donavon’s recent album release and heavy touring schedule has caused a surge in his popularity as a professional musician, and his passion about water quality is as strong as the ultimate ‘channel’ to his ties

of both music and surfing communities. “Being a surfer, I definitely feel a connection with Friends of Avalon Bay's cause. The ocean has provided me not only some of the best moments of my life, but a career and a way of life. I'm just glad that now my music can help raise money for such a worthy cause. I've always wanted to play a show on Catalina and can't

imagine a better reason. I'm really looking forward to the show,” Frankenreiter explains.

The surfing tide and ties continue with this event as famed artist John Van Hamersveld created the

exquisite event poster as a commemorative to the 40th anniversary of his renowned poster for the movie "Endless Summer". John's first major work was the 'Endless Summer' poster with it's surfer themes, and Donavon is also a world class surfer, so

it was an ideal connection.

Concert doors open at 1 p.m. Tickets are (all ages welcome) and may be purchased by telephone at 310-510-1520 or FAX your registration along with your credit card information to 310-510-7606 or in person at the Green Pier in Avalon. Day trip and overnight packages available at CATALINA TRAVEL CONNECTION: Concert, Boat and/or Lodging

packages: (800) 829-6999

Tickets may also be purchased online directly through Catalina Chamber of Commerce. For tickets and in-kind donations, CLICK HERE: Proceeds will go to the City of Avalon to be used for Bay Water

Quality Projects for Avalon Bay. Tickets are also available through VALLITIX: 888-825-5484

For general event and sponsorship information, contact Bettina Breckenfeld, Event Producer at 951- 674-8189

For all media inquiries, contact Stacey Kumagai, Media Monster Communications at 818-506-8675 or


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