We had a server outage, and we're rebuilding the site. Most of the site features won't work. Thank you for your patience.
imc indymedia

Los Angeles Indymedia : Activist News

white themeblack themered themetheme help
About Us Contact Us Calendar Publish RSS
latest news
best of news




A-Infos Radio

Indymedia On Air

Dope-X-Resistance-LA List


IMC Network:

Original Cities

www.indymedia.org africa: ambazonia canarias estrecho / madiaq kenya nigeria south africa canada: hamilton london, ontario maritimes montreal ontario ottawa quebec thunder bay vancouver victoria windsor winnipeg east asia: burma jakarta japan korea manila qc europe: abruzzo alacant andorra antwerpen armenia athens austria barcelona belarus belgium belgrade bristol brussels bulgaria calabria croatia cyprus emilia-romagna estrecho / madiaq euskal herria galiza germany grenoble hungary ireland istanbul italy la plana liege liguria lille linksunten lombardia london madrid malta marseille nantes napoli netherlands nice northern england norway oost-vlaanderen paris/Île-de-france patras piemonte poland portugal roma romania russia saint-petersburg scotland sverige switzerland thessaloniki torun toscana toulouse ukraine united kingdom valencia latin america: argentina bolivia chiapas chile chile sur cmi brasil colombia ecuador mexico peru puerto rico qollasuyu rosario santiago tijuana uruguay valparaiso venezuela venezuela oceania: adelaide aotearoa brisbane burma darwin jakarta manila melbourne perth qc sydney south asia: india mumbai united states: arizona arkansas asheville atlanta austin baltimore big muddy binghamton boston buffalo charlottesville chicago cleveland colorado columbus dc hawaii houston hudson mohawk kansas city la madison maine miami michigan milwaukee minneapolis/st. paul new hampshire new jersey new mexico new orleans north carolina north texas nyc oklahoma philadelphia pittsburgh portland richmond rochester rogue valley saint louis san diego san francisco san francisco bay area santa barbara santa cruz, ca sarasota seattle tampa bay tennessee urbana-champaign vermont western mass worcester west asia: armenia beirut israel palestine process: fbi/legal updates mailing lists process & imc docs tech volunteer projects: print radio satellite tv video regions: oceania united states topics: biotech

Surviving Cities

www.indymedia.org africa: canada: quebec east asia: japan europe: athens barcelona belgium bristol brussels cyprus germany grenoble ireland istanbul lille linksunten nantes netherlands norway portugal united kingdom latin america: argentina cmi brasil rosario oceania: aotearoa united states: austin big muddy binghamton boston chicago columbus la michigan nyc portland rochester saint louis san diego san francisco bay area santa cruz, ca tennessee urbana-champaign worcester west asia: palestine process: fbi/legal updates process & imc docs projects: radio satellite tv
printable version - js reader version - view hidden posts - tags and related articles

Thoughts on talking to the media

by Brian Flemming Saturday, Mar. 22, 2003 at 2:30 PM
vagrant@slumdance.com 213 384-5666 2505 W. 6th St. #808

Some thoughts on what to do when a TV reporter suddenly sticks a mic in your face.

I'm getting emails from people saying, "It was my first protest," and there are few things more inspiring than that. I can't believe how fast L.A.'s protest community is growing.

Got an email from a guy named Richard about an interesting problem new protesters (and old ones) can experience: What to do when a reporter suddenly sticks a mic in your face?

Here's what he wrote me about yesterday's action at the Fed Bldg, and how I answered:

Richard said:
As I left a TV reporter interviewed me. I'm afraid I was rather inarticulate, as I was sleep-deprived and hadn't really reflected much further than "This war is wrong and I can't just sit by and let it happen."

Yep, nothing like having a mic in your face to make you think about forming a PR strategy, eh? I've been there. TV is very high-pressure. It feels like this...

"You have fifteen seconds, Go!"


In my writing and talking with others, I've been concentrating on this theme: The United States has broken international law, and this unprecedented breach could spell the end of the United States.

It's a great way to appeal to patriots, a group I consider myself to be part of. The premise is that the United States is a great country, with the *potential* to be the greatest influence the globe has ever known, but this clear act of lawlessness has turned the world against us, and that could spell the end of the U.S. So reversing the present course is about preserving this great nation.

I have a lot of other feelings about the U.S. and its role in promoting injustice overseas (and at home), but for now I'm pushing those to the background. I try to imagine someone out there in TV land watching the protests and wondering, How on earth could anyone call this patriotic? The reaction I'm going for with my message is that someone pauses for a second, nods slowly, and says, "I don't know if I agree with that logic, but there's something to think about there."

There are many many other viable PR strategies and goals, but these are what I've chosen. The key to making it work, I think, is starting off with the "America is a great country" part of the statement. I want these protests to bring America together, and I don't want to provide conservatives with an excuse to ignore us. Disagree with me all you want, but don't say I don't love America's potential.

I know the strategy I'm employing will be anathema to some others, but it is important, I think, to think about what you'll say if you get the opportunity to talk into a TV microphone, which is an extremely powerful device.

I tend to look at it this way:

1. Who am I imagining is the audience? I have no control over this--KNBC has KNBC's audience, and there's nothing I can do about that.

2. Therefore, I must tailor the message to the audience, or a chosen segment of it (i.e., conservatives, liberals, men, women, single moms, the disabled, veterans, families of troops). TV producers and editors WILL categorize me as they select sound bites for the evening news stories, so I might as well control that myself.

3. Finally, and most often overlooked, I need the message to be expressed in a few seconds. I have no control over an iron-clad law of TV--it's all sound bites. For that reason, it makes very good sense to write down the message and rehearse it, and get it down to as few words as possible. It's like writing a haiku--say the most with the least. Make a serious game of it.

Just some thoughts. I've been caught unprepared when an opportunity to get a message out on TV appeared, and it leaves you with a crushing feeling of regret. "If only I would have said..."
Report this post as:
Share on: Twitter, Facebook, Google+

add your comments

Local News

Woolsey Fire: Worst News of 2018? J01 12:18AM

Oppose Environmentally-Harmful Development D10 4:03AM

Oppose Environmentally-Harmful Development D10 3:58AM

OUR HOUSE Grief Support Center Presents Night for Hope O30 5:38PM

Marshall Tuck’s racist dog whistle O27 5:01AM

Marshall Tuck’s ethnocentrism contradicts Californian values O27 4:32AM

Contra Costa-Hawkins O25 3:48AM

Debunking Some Anti-Prop 10 Propaganda O12 6:56AM

Why Should California Choose De Leon Over Feinstein? O10 9:55PM

Change Links September 2018 posted S02 10:22PM

More Scandals Rock Southern California Nuke Plant San Onofre A30 11:09PM

Site Outage Friday A30 3:49PM

Change Links August 2018 A14 1:56AM

Setback for Developer of SC Farm Land A12 11:09PM

More problems at Shutdown San Onofre Nuke J29 10:40PM

Change Links 2018 July posted J09 8:27PM

More Pix: "Families Belong Together," Pasadena J02 7:16PM

"Families Belong Together" March, Pasadena J02 7:08PM

Short Report on the Families Belong Together Protest in Los Angeles J30 11:26PM

Summer 2018 National Immigrant Solidarity Network News Alert! J11 6:58AM

More Local News...

Other/Breaking News

bataclone J21 8:08PM


Mobile Royale Hack Online Generator - Get Unlimited Crystals J21 3:03PM

Unification, séparation et fragmentation J21 2:48PM

Testing Upload J21 7:10AM



Chemtrails and Prince J20 2:43PM

Wages For Housework J20 2:41PM

Tutelle comportementaliste J20 9:18AM

A Mistake: Jesse Jackson-Toyota deal-in Lexington -Ky is .8 billion over 10 years 2018 J20 1:17AM

If Trump Declares a AantionalEmergency, He'll Be Breaking the Law J20 12:47AM

Jesse Jackson's Sneak Attck on Toyota Lexington Ky and it's workers 2018 J19 9:12PM

Video: Chris Herdges in Eugene, 1 hr 24 min J19 5:37PM



Judge Delays Ruling on Puerto Rico Debt Deal White House Opposes Island's Food Assistance J18 6:04PM



Paraphysique de proxémie guerrière J18 7:59AM


FARCELONA 8.17.2017 J17 3:23PM



PR Debt Cancel, Judge Reviews Cofina Debt J16 9:04PM

Réseautage, fragmentation du capital J16 4:20PM

Paraphysique de manipulation mentale et sociale J15 9:51AM

The Global Justice Project and Human Survival: We're Badly Off Track J15 5:08AM

More Breaking News...
© 2000-2018 Los Angeles Independent Media Center. Unless otherwise stated by the author, all content is free for non-commercial reuse, reprint, and rebroadcast, on the net and elsewhere. Opinions are those of the contributors and are not necessarily endorsed by the Los Angeles Independent Media Center. Running sf-active v0.9.4 Disclaimer | Privacy