Adidas, Exxon, Donna Karan, McDonald’s, Nike, Pfizer, Philip Morris, Tommy Hilfiger, Wal-Mart ... Which of the most popular brand companies have founded their highly profitable businesses on child labour, slavery, war funding, sweatshop production, environmental destruction or cruelty to animals?
The 'Black Book on Brand Corporations' attacks the image of the top brands on the market and reveals which of them have the most skeletons in their closet. But it also shows the power of consumers in forcing these companies to change their business practices. Detailed portraits of 50 companies, product lists and practical tips make this book a very special shopping guide.
The 'Black Book on Brand Corporations' has been called the "new bible of the anti-globalisation movement" by European media. It has since been translated into Dutch and is not yet available in English. Translations into Spanish, Chinese, Hungarian, Turkish and Corean will soon be available.
"The political consumer is a sleeping giant. This book shows how to wake him up." Ulrich Beck, University of Munich
"The 'Black Book on Brand Corporations' might well turn out to become the new bible of the anti-globalisation movement." Austrian Broadcasting Company, Vienna
"The book will hardly fail of its task. The multinationals are attacked at their weakest spot: their reputation." Der Spiegel, Hamburg
"The book reads like a thriller but is in fact no less than a memento of simple human rights." Der Standard, Vienna
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