The idiots at the Democratic Party had a serious boner for a right-to-left convert, Graham Platner, who had a dirty past involving getting a disgusting Nazi tattoo on his titty, and who got sunk when it came out that he's a sexting creep who has a rape accusation against him.
This isn't how you win over the big middle. People in the middle are over their edgelord tendencies, if they ever had them, and aren't looking for a peer to be their leader. They want someone who was a little bit more of a "good boy" or "good girl", who maybe didn't find fascism fascinating.
I'm not saying these same people didn't also dip their toes into evil politics. A lot of people do go for that stuff. Maybe they were into white nationalist skinheads (aka, loser incels in boots), but they probably got over it, the same way they got over doing meth, or making porn, buying or selling sex, or whatever.
(It's not that different from people who roll with gangsters, but generally, people who were doing shit with POC gangsters don't get ahead in politics, except in a few racial enclaves. I raise the Nazi thing, because Nazi and KKK whites have managed to rise pretty high in the system.)
The Dem Party idiots didn't pay attention to MAGA. They don't love that Trump is a cheating freak who likes to pay for sex. They just ignore that. They forgive, partly because they're closet freaks themselves.
Trump gins up hatred, and that resonates for white fraidy-cat hickoids who are paranoid about having sexual relations with people outside their extended clan.
Trump is pushing their buttons. That's all. It's not a policy platform, it's not even a coherent ideology: it's fear mongering and paranoia dressed up as concern and something fixable.
Troy Jackson, an actual politician, who doesn't seem to be a totally evil person.