Amid the party atmosphere was serious subjects like AIDS prevention/treatment, parents supporting their LGBTQ offspring, Planned Parenthood, and sobriety. There was also sponsorship by local businesses such as Hamburger Mary's and Musical Theatre West and corporations including Disneyland, Walmart, Boeing, Gelson's, and major banks. But attention was also drawn by activists to Palestine.

A few walked alongside the parade route with signs, and the parade was followed by an unofficial "No Pride in Genocide" contingent (last video below).