Controversial Feature Documentary Stirs Up The Marketplace

NEW YORK, June 13 /PRNewswire/ -- It's only an indie film, but the

controversial documentary Your Mommy Kills Animals is entering the crowded,

action-packed summer theaters with its own guerilla-marketing tactics,

having already drawn rave reviews from Variety, the National Post, and

Macleans.

Your Mommy Kills Animals is an in-depth look at the animal-rights

movement, and the FBI's recent declaration calling activists the number-one

domestic terrorism threat to the United States. The film hits theaters in

North America July 20, 2007.

Reaching out to both Internet-savvy and grassroots audiences,

producer/director Curt Johnson has created an aggressive marketing campaign

using MySpace, working with activist organizations to do sneak-peek

screenings in major cities, and creating a music video to promote his film.

A ringtone from the Your Mommy Kills Animals title track written by

Saturday Night Live's Greg Scarnici has had over 100,000 downloads in its

first week proving rabid demand for an unvarnished look at both a movement

and a moment in American policing priorities.

Knowing his film would not be an easy sell for summer audiences,

Johnson thought about how major studios sell films like Transformers and

Hostel 2. When Scarnici approached him with a song for the film, Johnson

knew that it would be the perfect way to hit audiences that wouldn't

normally watch a documentary film. "After seeing Greg's work, I knew he was

the perfect choice to do the video," Johnson commented. "I've already got

him lined up for my other projects."

After shooting wrapped on this season's Saturday Night Live, Scarnici

was able to wrangle several crew members to shoot the video. "I couldn't

believe that no other documentary has ever had a music video tie-in before

so it's great to be part of something unique like this," Scarnici said.

"Plus the fact that it's such an amazing film makes the experience even

better."

Johnson's previous films include Thoth (2002 Academy Award-winning

documentary) and the upcoming Pets On Your Plate. Scarnici, the talent

behind the viral video parodies of Prince's "Black Sweat", Beyonce's "Ring

The Alarm" and Fergie's "Fergalicious" has been featured on VH-1 and

Entertainment Weekly. His videos have been viewed by over two million

people online.

The "Your Mommy Kills Animals" music video can be seen on the film's

website: http://www.yourmommykillsanimals.com