FLEMINGTON, N.J.--(BUSINESS WIRE)--Feb. 16, 2005--

Results of a new national survey of 864 physicians and 1,339 members of

the

general public revealed that a significant majority of both groups believe

that mandatory, federally funded HIV testing would improve the overall

health of the U.S. population.



The national e-survey was conducted by HCD Research during February 12

-14,

as part of its continuing investigation of the social, political and

economic issues confronting the U.S. health care system. The margin of

error

in the survey was plus or minus 3% at a 95% confidence level.

The survey revealed that among the general public:

-- 63% of Americans believe that mandatory, federally funded HIV testing

would improve the overall health of the U.S. population

-- 60% indicated that the associated health care benefits of mandatory,

federally funded HIV testing outweigh the social implications

-- 40% indicated that the social implications of mandatory, federally

funded

HIV testing outweigh the associated health care benefits

The most frequently cited social concerns of those representing the

general

public who were not in favor of mandatory testing were:

Difficulty obtaining life insurance 76%

Job/employment issues 71%

The least frequently reported social concerns were:

The cost of testing is too high for public funding 52%

Difficulty in marriage and other social relations 51%

Inadequate access to medical and psychological counseling 46%

Among the sample of physicians:

-- 64% believe that mandatory, federally funded HIV testing would improve

the overall health of the U.S. population

-- 59% reported that the associated health care benefits of mandatory,

federally funded HIV testing outweigh the social implications

-- 41% indicated that the social implications of mandatory, federally

funded

HIV testing outweigh the associated health care benefits

The most frequently cited social concerns by physicians who were not in

favor of mandatory testing were:

Difficulty obtaining life insurance 84%

Job/employment issues 77%

The least frequently reported social concerns were:

Difficulty in marriage and other social relations 48%

Inadequate access to medical and psychological counseling 44%

The cost of testing is too high for public funding 34%

"Physicians are a distinct group who share similar education, income and

status in society, and it is intriguing that their views reflect those of

the general public on serious and evolving health care issues such as this

one," noted Glenn Kessler, Co-Founder and Managing Partner, HCD Research.

According to a recent study in the New England Journal of Medicine, health

experts recommend that virtually all Americans be screened routinely for

the

HIV AIDS virus, much as they are for cancer and other conditions. In

addition, the report cited recent federally funded studies which

determined

that the cost of routinely testing and treating nearly all adults would be

outweighed by a reduction in new infections and the opportunity to start

patients on antiviral medications early in the disease progression.

HCD Research is a marketing and communications research company

headquartered in Flemington, NJ. The company's services include

traditional

and web-based marketing and communications research. HCD Research also

developed readmylipz.com, a political ad testing web site for the 2004

Presidential campaign. For additional information on HCD Research, access

the company's web site at www.hcdi.net or call HCD Research at (908)

788-9393.

For more information or to schedule an interview with Glenn Kessler,

Co-Founder and Managing Partner, HCD Research, please contact Vince

McGourty, M&M Communications, Inc., at 908-638-5555 or

vinmcg@earthlink.net.

Contacts



M&M Communications, Inc.

Vince McGourty, 908-638-5555

vinmcg@earthlink.net

or

HCD Research

Glenn Kessler, 908-788-9393

grkessler@hcdi.net



_________

HCD Research

Marketing company for the drugs and test companies.

Trip Trepagnier, Vice President, Marketing Research Services

He also was director of centralized marketing and headed U.S.

point-of-care

marketing for Bayer Diagnostics, and held sales and marketing management

positions of increasing scope and responsibility with DuPont Diagnostics.



Glenn Kessler, Managing Partner

Prior to founding HCD Research, Kessler held sales and marketing positions

with Roche Diagnostic Systems, Inc. and Ortho Diagnostics Systems, a

Johnson & Johnson company. He served as director of national accounts and

was a member of the Roche Diagnostic Operating Committee.

Ina Noble, Director, Marketing Research Services

Noble has held sales and marketing positions with SMG Marketing Group,

IMS, Dentsply

International, Becton Dickinson and Company, EM Diagnostics, Inc. and ER

Squibb and Sons, Inc.

Arthur J. Kover, Ph.D. Senior Consultant, Adversting Research Services

Dr. Kover is a leader in the design and execution of advertising research

programs. During the 90’s, he was the Chairman of the Marketing Department

at Fordham University’s Graduate School of Business. Prior to entering

academia, Dr. Kover spent 20 years directing research initiatives at some

of the world’s largest advertising agencies including, Kenyon & Eckhardt

(now Bozell), Cunningham & Walsh and J. Walter Thompson.

_______

Funny how the senior personel of this market research company worked for

just about every manufacturer of multi million dollar AIDS and Hep C

diagnostic machines.

Who thinks their survey was without bias?



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_______



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______

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Main products: - AIDS and Hep C machines



________



This seemingly genuine study turns out to be a carefully engineered piece of propaganda intended to give the green light to manditory testing. The result would be billions of dollars in sales for these multi million dollar machines.

Behind every 'AIDS' story lies a money making scam.