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Shortly after 9/11, this advertising display went up outside Macy’s at Santa Monica Place mall, and stayed up for several months. I was never sure if they were using patriotism to sell men’s shirts and ties, or men’s shirts and ties to sell patriotism. Beneath the obvious and rather crude commercial message, I discerned a subtext, a kind of subliminal and perhaps subconscious story hidden behind the advertising burka. I’ve tried here to unveil that message.
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Remember: The greatest threat to democracy is if consumer confidence collapses and citizens drop the shopping. Be a proud American! Defend your country by shopping with impunity!