The Final Day: A Look at What Made Campaign 2000 the Most Expensive Ever

Election Day ends the most expensive campaign cycle in U.S. history at an estimated $3 billion. Bush raised over $100 million by the end of the primary season, a record. Soft mony has topped $250 million and will probably double that amount by the end of the cycle--more then 40% of party totals, up dramatically from 1992’s $50 million, just 18% of parties’ fund-raising.

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