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On November 24th - the busiest day in the American retail calendar and the unofficial start of the international Christmas-shopping season - thousands of activists and concerned citizens in 65 countries will take a 24-hour consumer detox as part of the 14th annual Buy Nothing Day.
The global event is celebrated as a relaxed family holiday, as a non-commercial street party, or even as a politically charged public protest. Anyone can take part provided they spend a day without spending.
Reasons for participating in Buy Nothing Day are as varied as the people who choose to participate. Some see it as an escape from the marketing mind games and frantic consumer binge that has come to characterize the holiday season, and our culture in general. Others use it to expose the environmental and ethical consequences of overconsumption.
With six billion people on the planet, the onus is on the most affluent - the upper 20% that consumes 80% of the world’s resources - to begin setting the example.
We have to consume less. This is the message of Buy Nothing Day.
http://adbusters.org
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