Susan Forrest has written about a controversy within the Los Angeles AIDS social services community regarding the current campaign targetting the gay community. Presently, many of the people at risk are men who have sex with men, but do not identify as "gay"; they are purported to be mostly men of color:
It is generally acknowledged that those guys do not identify as "gay" and are not seen as members of 'The Gay Community' (of course, there are many communities in LA, but 'The Gay Community' in LA – the West Hollywood, entrenched crowd who self-identify as 'The Gay Community' generally are white.) So if these posters are going up in West Hollywood or in areas where people who identify as part of the gay community are, they will miss the very population they are saying they want to reach.
Read: HIV is a Gay Disease (!?!) by Susan Forrest.