In these even darker-than-usual times, there a joyous, fun, and friendly atmosphere. Unlike the Pasadena Rose Parade, people tended to be amiable and considerate; there was a sense of co-operation.
Various organizations represented community services. Some advertised free STD examinations and treatment, including AHF. (Near the parade route was also a tent offering free STD tests.) Other organizations present included Extraordinary Families: A Program of Allies for Every Child (their banner read, “foster with pride, adopt with love”); The Los Angeles County Department of Mental Health; and Planned Parenthood.
The several pro-LGBTQ+ churches represented included First Unitarian Church, United Methodist Church (Hollywood and Westwood), and All-Saints Church (with the slogan “you are loved”).
During a time when corporations are caving to tr*mp and other Nazis (e.g., Target discontinuing DEI and Pride flags), plenty of corporations are continuing to participate in Pride. In the Pride Parade these included various banks, airlines (e.g. American), Mattel (with the slogan “play is for everyone”), and media like Universal (“pride is Universal”) and KTLA.
Local businesses also had large parade entries, including The Abbey, Mickey’s, Hamburger Mary’s, and Out of the Closet.
Full story and pictures: WeHo Pride Parade 2025 (part 1) and WeHo Pride Parade 2025 (part 2) by Spectator
WeHo Pride Parade 2025