Herbert Marcuse: The One-Dimensional Man (tags)
"Manipulation of needs" is one of the control instruments. Rulers change needs through manipulation. False needs are needs imposed from above like production and consumption of useless things. The need for freedom no longer exists in developed capitalist countries.
The Elite Look Down on Democracy (tags)
The thought-models of the economy have conquered all other social sciences. The person in these models is a homo oeconomicus, a rational agent whose only drive is maximizing his benefits. Only an action with the driving force of egoism is rational.