The Totalitarianism of the Market (tags)
Neoliberalism demands reeducation for its implementation like command socialism. The neoliberal view of the person is exemplified by the figure of the Homo Oeconomicus and is the antipole of the socialist person. All persons are entrepreneurs of themseves.
Neoliberalism forms a free entrepreneur out of the oppressed worker, an entrepreneur of himself. Everyone is a self-exploited worker of his own enterprise. Everyone is master and servant in one person. The class struggle is also changed into an inner struggle. One problematicizes oneself...