The Totalitarianism of the Market (tags)
Neoliberalism demands reeducation for its implementation like command socialism. The neoliberal view of the person is exemplified by the figure of the Homo Oeconomicus and is the antipole of the socialist person. All persons are entrepreneurs of themseves.
Neoliberalism as a movement and ideology is a world of ideas where egoism and personal responsibiilty are celebrated, the social is faded out and no place exists for solidarity and social balance. Everyone is the creator of his own happiness here.