{"article":{"id":191797,"heading":"VICTORY! Pom to stop animal tests","author":"Anonymous","created":"2007-01-19 22:26:53","modified":"2007-01-19 22:26:53","last_modified":"Sat, 20 Jan 2007 05:26:53","article":"

This is

very significant since POM has spent millions of dollars on animal experiments

in the past 10 years, including inducing erectile disfunction and depriving

oxygen to animals' brains. Hats are off to L.A. area activists for their

successful campaign against POM!

Home demos had rocked POM employees and a website, www.pomkills.com, was

launched by local activists after it was revealed that POM was contracting

animal tests. Though legal harassment, injunctions, and the raiding of seven

activists' houses soon followed, area activists didn't back down one bit. Home

demos continued, as did the bad press for POM. Even Pam Anderson and Peta got in

on the action, encouraging the public to \"Go Naked\" and buy Naked Juice rather

than POM. Soon POM's Vice President resigned, citing pressure from grassroots

animal activists, and an anonymous report claimed that 487 bottles of POM had

been contaminated, leading grocery chain Wild Oats to tempororary pull all POM

from their shelves.

This past week, POM was dealt two more big blows. First, their lawsuit against

PomKills.com was unanimously struck down by the courts, which ruled that the

site was not infringing on POM's copyrights. Second, and sealing the fate of

POM's animal testing, Whole Foos Market (which had received tens of thousands of

emails on the issue) announced that it would stop carrying POM on April 1 unless

they ended their animal testing. Less than 24 hours later, POM issued a

statement promising to do just that.

This campaign - which took only about five months and will save the lives of

thousands of lab animals - shows the incredible effect that intelligent

grassroots campaigning can have. The combination of direct protest against

executives, direct action, bad publicity, and economic pressure (the tipping

point!) led to POM's billionaire owners doing an about face and swearing off

animal testing for good.

Congratualations again to LA area activists for their fantastic victory!

<\/p>\n","contact":"","link":"","address":"","phone":"","parent_id":0,"mime_type":"text\/plain","summary":"Grassroots activists have won yet again, as the POM juice company issued a\r\npublic statement yesterday that they would never test on animals again","numcomment":0,"fileurl":"\/uploads\/","filesize":null,"article_url":"\/news\/2007\/01\/191797.php"},"attachments":[],"comments":[]}