{"article":{"id":137381,"heading":"small WORLD interview with Michael Stanat, \u201cDoogie Howser\u201d of International Marketing","author":"small WORLD Podcast","created":"2005-10-19 04:54:58","modified":"2013-11-11 00:35:44","last_modified":"Mon, 11 Nov 2013 07:35:44","article":"

Interview with Michael Stanat, author of China’s Generation Y: Understanding the Future Leaders of the World’s Next Superpower. We discuss the Chinese youth movement; how Western businesses are losing out by not recognizing the differences in values between Chinese and American youth; Pizza Hut’s failed commercial; dating in China; marketing trends in China; intergenerational conflicts; celebrity endorsements; marketing trends in China in the next 10 years; Super Girls television show; generational pride; KFC’s Chicky; why he decided to write China’s Generation Y; stereotypes of China; how he feels about being called the “Doogie Howser” in international marketing; pop culture and transvestites in China; helping America prepare for China’s rise.

Featured song is “Dream to Extremes” by Karli Bonné.

small WORLD Podcast web site

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small WORLD Podcast subscription

http:\/\/feeds.feedburner.com\/smallworld<\/a><\/p>\n","contact":"smallworldpodcast@gmail.com","link":"http:\/\/www.smallworldpodcast.com","address":"","phone":"1-619-378-0075","parent_id":0,"mime_type":"text\/plain","summary":"Interview with Michael Stanat, author of China\u2019s Generation Y: Understanding the Future Leaders of the World\u2019s Next Superpower.","numcomment":0,"fileurl":"\/uploads\/","filesize":null,"article_url":"\/news\/2005\/10\/137381.php"},"attachments":[],"comments":[]}