{"article":{"id":123,"heading":"Strategizing IMC Distribution","author":"Stefan Wray","created":"2000-06-30 03:18:47","modified":"2000-07-23 10:40:03","last_modified":"Sun, 23 Jul 2000 17:40:03","article":"

We knew back in the spring that we wouldn't physically be in Philadelphia or Los Angeles for either of the conventions, but wanted to collaborate with the IMCs in some way.

















<\/p>\n","contact":"swray@io.com","link":"","address":"","phone":"","parent_id":0,"mime_type":"text\/plain","summary":"This piece encourages the formation of IMC promotion-distribution affinity groups as the basis for an IMC distribution network aimed at maximizing the reach of IMC content.","numcomment":0,"fileurl":"\/uploads\/strategizi.txt","filesize":"3.9 kibibytes","article_url":"\/news\/2000\/06\/123.php"},"attachments":[],"comments":[]}