Is the Strategy Behind the EFCA National Ads Created by Navigators Global on Behalf of The Coalition for a Democratic Workplace a SCAM?
First,Navigators Global changed the "face" of the campaign, making it a fight between union bosses and workers, and branded the private ballot as the symbol of the campaign.
Navigators Global's elite team of federal lobbyists, political consultants and communications experts have built their careers advising Fortune 500 companies, elected officials, and trade associations and coalitions.
Below you will find a sampling of case studies showcasing Navigators Global's Strategic Communications and Government Relations practices:
Coalition for a Democratic Workplace
Situation:
With heavy union support, Democrats had just taken control of Congress. Big Labor was eager to cash-in its political chits to pass card check legislation to eliminate the private ballot for union elections.
Navigators Global's situational audit concluded several sobering facts: We would be significantly outspent. We would be significantly out-muscled at the grassroots level. The unions had the votes in Congress needed to win.
Strategy:
Navigators Global developed and managed a political campaign-style effort on behalf of the Coalition for a Democratic Workplace.
The campaign identified key audiences, researched and developed the most effective messages, provided offensive and defensive tools, and was results-driven with quantifiable metrics for success.
First,Navigators Global changed the "face" of the campaign, making it a fight between union bosses and workers, and branded the private ballot as the symbol of the campaign.
Second, Navigators Global commissioned a poll to determine the correct messaging the campaign should adopt.
Finally, Navigators Global executed the campaign with print,television and radio ads and an all-inclusive Web site promoting the message of the campaign and serving as a one-stop shop of information. The effort resulted in the card check bill dying in the Senate.
In the year following the defeat of H.R. 800,Navigators Global launched an effort to put pressure on congressional and senatorial candidates who were sympathetic to card check.
Imagine FEAR and Intimidation Union Busting Tactics used Against senatorial candidates who were sympathetic to card check by Navigators Global on Behalf of The Coalition for a Democratic Workplace.
We recruited a nationally-known celebrity to star in educational TV ads and used humor to drive home our key messages about protecting worker privacy by saving the secret ballot.
One spot established the issue for swing voters and aired on national cable news networks during key primaries. The other ad was a contrast spot that distinguished each candidate's position on card check, with the goal of increasing public awareness and motivating citizens to act.
Navigators Global also created a direct mail campaign and state-specific Internet microsites consistent with the message strategy and look and feel of the television spots.
Outcome:
The nation's labor unions lost control of the message debate on card check. They wanted the fight to be a debate about the merits of joining a union.
Navigators Global made it a fight about secret ballots and worker privacy. H.R. 800 died in the Senate.
Because of the new television spot and its star character, (Johnny "Sack" Sacramoni, played by Vince Curatola from the HBO series 'The Sopranos')
Navigators Global made card-check a famous issue and establish CDW as the leading opposition voice on the issue. The ad continues to garner media attention for the coalition in publications from the Wall Street Journal to Politico, and it has established a heavy footprint in online and alternative media, including YouTube and national blogs.
Source: Navigators Global Website: Follow the Link to The Coalition for a Democratic Workplace
www.navigatorsllc.com/Clients/5/default.aspx
Navigators Global Client list also includes Walmart and Home Depot
For more information on Employer Intimidation and Union-Busting FEAR Tactics Press Below
http://efcanow.blogspot.com/2009/02/just-say-no-to-employee-free-choice-act.html For More Information on EFCA please visit our websites and blog
http://www.employeefreechoiceactnow.org http://efcanow.blogspot.com/ http://efcaunionbustingclub.blogspot.com/ http://www.FreeChoiceActNow.Org http://www.LaborUnionResources.Org Tags: Employee Free Choice Act, EFCA, Employee Free Choice Act National Ads, Card Check,Navigators Global,Coalition for a Democratic Workplace, My Private Ballot, Union Busting, Union Avoidance, Secret Ballot Elections , Walmart, Home Depot,Vince Curatola, Johnny Sack Sopranos
Labels: Coalition for a Democratic Workplace, EFCA, Employee Free Choice Act, Johnny Sack Sopranos, My Private Ballot, Navigators Global, Secret Ballot Elections, Union Busting
