For the past year, or so, I have been supplying images to my friends at Commercial Alert. CA has been fighting to keep corporations from exerting undo influence on our culture --particularly through advertising-- at the expense of municipalities, schools and children.
The sale of city-wide branding rights has been one of CA's biggest battlegrounds. Last year, CA fought decayed-tooth-and-nail to fight Snapple's sponsorship deal with New York City. As part of the package, Snapple's sugared beverages gained a major foothold in N.Y. City schools.
This year, the battleground has moved to L.A. At the local level, the spoils are pretty basic. Besides food, it's about the control of physical and mental space.
send this cartoon to a friend!
we should offer corporate sponsorship only to those companies which have an exemplary environmental and human rights record. Just a thought.
