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Those seriously interested in catching onto the games of unaccountable power need to understand what propaganda is. It is not "all communications" nor "all persuasion". Once you wade past the hype that grips thought control societies, you may finally see that there is good reason to why there is a negative connotation to the word, and how policy makers need to keep you, the stupid masses, on a "proper course" of topical non-understanding. Jaques Ellul, amongst others spoken of here, are MUST READS for anyone seeking to seriously understand the games played by those they've been taught to trust.
Original: Propaganda: a game worth understanding for serious awareness