The Taco Bell Truth Tour rolled out of Florida March 1st, heading towards Atlanta and beyond to call attention to their demand for a living wage for the farm workers who pick Taco Bell’s tomatoes. The
Coalition of Immokalee Workers (CIW), which organized the Truth Tour is a non-hierarchical organization of farmworkers, united together to fight for their
right to fair pay.
Already, colleges, mutual funds, and unions have joined to pressure
Tricon Global, Taco Bell's parent company, to press their agricultural contractors to
change their practices. The Taco Bell boycott leverages young people's
increasing antipathy to global corporate domination of human nutrition.
(In addition to CIW's Taco Bell campaign, different groups and unions are focusing on Starbucks’ labor and environmental standards and Pizza Hut’s failure to pressure their Pictsweet mushroomers to pay living wages. Pizza Hut is also part of the Tricon Global megalith.)
The ten day trip to Southern California culminates in two days of major
action. On the 10th, Rise Up 2002 (a national gathering called by CIW) will unite
LA-based organizing struggles and the global justice movement.
March 11 the road stops in Irvine. There organizers anticipate a huge demo at Taco Bell’s world headquarters.
Recent posts from LA ORGANIZERS include a call out for volunteers at the Irvine event, and an announcement for a weekend fundraiser in Long Beach.
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